Square's Payment App Goes Over to Android and Over the Counter
22.05.12
Since Square first debuted nearly two years ago, founder Jack Dorsey’s aim has been to target the little guy. Dorsey and co. gave out tens of thousands of free hardware dongles to small businesses across the country, giving merchants the ability to accept credit card payments from their mobile devices.
Now that Square is gaining traction with small businesses, the company wants to better target customers on the other side of the counter.
That’s the strategy behind Square’s latest attempt at capturing shoppers’ minds (and wallets). On Sunday evening, Square launched a completely revamped smartphone application, rebranding its “ Card Case ” mobile payment app as “ Pay With Square ,” featuring a redesign that aims to improve local business discovery for prospective buyers.
Source: Wired News