Virtual Piggy Founder And Co-Founder To Speak At Game Developers Conference ...
22.05.12
, An innovator in safe online
youth purchasing, and Pradeep Ittycheria, Co-Founder, today announced
that they would join Albert Donahue, Executive Vice President and
Co-Founder of Xsolla
(an in-game payment solutions company specializing in online games) in a
panel discussion at the 2012 Game Developers Conference. The Game
Developers Conference (GDC) is the world's largest professionals-only
game industry event.
The panel, titled "Like,
OMG: Reaching Tweens & Teens (Presented by Xsolla),"
will provide attendees with insight in to how to effectively reach
tweens and teens in games, and how to gain parents' trust in the
process. The Under 18 audience has an estimated $50 billion in spending
power and Virtual Piggy's innovative technological solutions will help
bridge the gap between children, parents and game publishers. Virtual
Piggy is a tool designed to provide a secure mechanism so children can
initiate purchases online that are parent-approved. Virtual Piggy
enables youth (without credit cards) to purchase virtual goods to use
within their favorite games. The technology enhances the game experience
by providing an instant, parent 'pre-approved' in-game transaction.
Source: MarketWatch (press release)